Some dealers have been quick to respond, replacing traditionally in-person activities with digital capabilities. These online toolsare, in some instances, responsible for more than 20 percent of new leads during the second quarter of 2020. Many digitally enabled OEMs are seeing increased, higher quality leads that are 30 percent more likely to buy and a two to four-fold surge in website traffic compared with pre-COVID-19. Dealers and OEMs who invested in digital shopping experiences have been able to counteract some of the industry-wide losses from the pandemic and are poised to benefit the most as we move towards recovery. As traditional OEMs began to take notice, some companies made major investments in digital commerce capabilities, such as Fiat Chrysler’s Online Retail Experience, Honda’s Shop Simple program and Porsche’s Online Retail Pilot. These digital leaders recognized a shift in customer expectations and focused on creating seamless user experiences across the entire shopping journey. More recently, a number of digitally focused disruptors such as Carvana, Carmax and Tesla have entered the market, offering unique, omni-channel experiences like flexible return policies, virtual auctions, home deliveries, online negotiation and virtual trade-in valuations. Traditionally, "digital retail" in the auto industry implied customers could learn about, research and compare vehicle features on OEM websites and traditional sources like Consumer Reports. After experiencing the convenience of the at-home digital shopping experience, it's unlikely customer preferences will revert to pre-COVID-19 norms. Since February, consumer attitudes have shifted even for "last mile" activities as they increasingly demand virtual services such as contactless test drives, virtual price negotiation, digital financing and signing and contactless purchase/delivery. Before COVID-19, only 32 percent of consumers expressed willingness to buy a vehicle online, but now a majority (61 percent) of consumers are willing to purchase sight unseen. However, as consumers weigh greater health concerns, they are more likely to want to complete the end-to-end shopping process virtually, instead of in-person. Even among all the societal uncertainty and dealership closures, consumers appear eager to engage in the buying process, and the OEMs and dealers who can meet these demands with digital solutions will be best poised to take advantage of the recovery in demand. These factors mean the public is using personal vehicles now more than ever. Additionally, there is new demand from customers who are looking to reduce the risk of COVID-19 exposure on public transportation and from those looking to take advantage of quality offers and attractive financing. Many prospects who arranged to buy before the pandemic are still planning to buy cars, though a large portion are considering delaying their purchase until closer to end of year. We recommend taking your vehicle into a nearby service center to get it checked out.There are signs that overall consumer demand for autos may see a resurgence in the fall. It could also be a failed brake light switch, a wiring issue, a broken transmission shift cable, and a number of other things. Another popular reason why a car won’t shift from park is from a dead battery, which the above steps can usually help with. Some of the most simple ones are that you may be low on transmission fluid, especially if you’ve sprung a leak. There are a few reasons why you might find yourself unable to shift out of park. Insert a screwdriver or similar object into the slot and hold down. ![]() Remove the plastic cap from your shift lock override on the shifter console. ![]()
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